Newly exposed to the rapidly expanding video game industry, Dallas businessman Patrick Roper files incorporation papers for a new video game manufacturer, Games By Apollo. Having started a video game company, Roper places ads in local newspapers seeking programmers to make games for the Atari VCS. In one year of operation, Roper – seeing the much better-funded Activision as his primary competition – overproduces all of Apollo’s nearly dozen titles, leading to a round of price cuts on the company’s products.
