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Star Trek renewed again
For the second year running, NBC makes an announcement over the closing credits of Star Trek, reassuring viewers that NBC has picked up the show for a third season. Where the second season’s renewal was brought about by a substantial fan letter-writing campaign (with guidance from Gene Roddenberry), the third season pickup comes after fans stage protest marches outside NBC’s headquarters in Burbank and New York, having gotten word (from Star Trek fan Bjo Trimble, by way of Roddenberry) that the series is likely to be cancelled. The renewal is a double-edged sword, however: in the fall, NBC will move the series to Friday nights, a time slot where it’s virtually guaranteed to be cancelled at the end of its third season.
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NBC announces that it is dropping Star Trek from the fall 1969 network schedule. Having taken the show’s Friday night “death slot” as a sign of things to come, Gene Roddenberry has already begun seeking greener pastures, leaving the day-to-day showrunner duties to Fred Freiberger. Roddenberry also has no plans to manipulate fan protests against the cancellation this time (as he had done in 1967 and 1968); some NBC publicity and promotions executives are surprised when the seemingly inevitable backlash fails to materialize.
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Having completed its purchase of Desilu Studios, Paramount runs the first print advertisement in Vol. 76, Issue 12 of Broadcasting Magazine, offering Star Trek reruns in syndication. Even though the last episode has yet to air on NBC, it is perhaps telling that the ad promises a set number of “79 episodes of constant quality, now being seen in over 65 countries around the world” – confirmation that there will be no further episodes beyond the current season.
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