With an incredibly tight lead time (rights were secured some weeks after Star Wars became a box-office hit), General Mills subsidiary Kenner Toys brings the first Star Wars action figures to market. A dozen characters are sold individually, with a colorful mixture of the film’s heroes (Luke Skywalker, Han Solo, Princess Leia, Ben Kenobi, R2-D2, C-3PO, Chewbacca) and villains (Darth Vader, Stormtrooper, Death Squad Commander, Tusken Raider, Jawa). While Kenner brings the figures to market in both the industry-standard 12-inch scale and a smaller, cheaper 3 3/4″ scale, marketing focuses almost entirely on the smaller toys, which then redefine the industry-standard size of boys’ character toys (and make any future vehicles and playsets much more affordable). Ironically, prior to the movie’s release when no one expected Star Wars to take off, 20th Century Fox surrendered all toy and merchandising rights to George Lucas, meaning that the runaway success of the toy range is key to his fortune. 
Task Force Games publishes the tabletop wargame Star Fleet Battles, based on the 1960s TV series Star Trek (though not initially released as a licensed product). The game is created by Allen D. Eldridge & Stephen V. Cole, working under the collective name of the “Amarillo Design Bureau”, and will be reissued and updated in many guises in the years to come, taking in future additions to Star Trek lore from movies and television series yet to be released. Star Fleet Battles will also inspire later computer games such as Interplay’s