With an incredibly tight lead time (rights were secured some weeks after Star Wars became a box-office hit), General Mills subsidiary Kenner Toys brings the first Star Wars action figures to market. A dozen characters are sold individually, with a colorful mixture of the film’s heroes (Luke Skywalker, Han Solo, Princess Leia, Ben Kenobi, R2-D2, C-3PO, Chewbacca) and villains (Darth Vader, Stormtrooper, Death Squad Commander, Tusken Raider, Jawa). While Kenner brings the figures to market in both the industry-standard 12-inch scale and a smaller, cheaper 3 3/4″ scale, marketing focuses almost entirely on the smaller toys, which then redefine the industry-standard size of boys’ character toys (and make any future vehicles and playsets much more affordable). Ironically, prior to the movie’s release when no one expected Star Wars to take off, 20th Century Fox surrendered all toy and merchandising rights to George Lucas, meaning that the runaway success of the toy range is key to his fortune.

Task Force Games publishes the tabletop wargame Star Fleet Battles, based on the 1960s TV series Star Trek (though not initially released as a licensed product). The game is created by Allen D. Eldridge & Stephen V. Cole, working under the collective name of the “Amarillo Design Bureau”, and will be reissued and updated in many guises in the years to come, taking in future additions to Star Trek lore from movies and television series yet to be released. Star Fleet Battles will also inspire later computer games such as Interplay’s
In contrast to 1977, where no toy licensee had a lock on the right to make Star Wars toys until weeks after the movie’s premiere, Kenner rolls out
Lewis Galoob Toys releases its
Completely unrelated to the brief series of toys released by Galoob durign the show’s first season, Playmates Toys begins to release a larger-scale series of action figures based on Star Trek: The Next Generation in late 1992, as the series’ sixth season is launched (and has become a TV favorite). The
Having successfully kicked off a series of action figures and other toys based on Star Trek: The Next Generation, Playmates Toys goes into the 1993 Christmas season with a product that sends longtime Trek fans salivating:
Welsh toy company Dapol announces the release of the first wave of
Weeks ahead of the movie’s premiere, stores across America open at midnight as the first merchandise from Star Wars Episode I: The Phantom Menace goes on sale, ranging from action figures to the movie’s soundtrack (whose track titles offer major spoilers for the film’s storyline). Heavily featured in advance promotion, any items with the face of Darth Maul sell faster than nearly anything else.
Dapol, the makers of Doctor Who action figures, release
Welsh toy company Dapol announces the release of
Welsh toy company Dapol announces the release of a
British toymaker Character Options releases
British toymaker Character Options releases
British toymaker Character Options releases
British toymaker Character Options and American distributor Underground Toys release
British toymaker Character Options releases the
British toymaker Character Options releases
British toymaker Character Options releases a wave of five action figures depicting the
Character Options and Underground Toys release a