
The year was 1983. The Star
Wars franchise was winding down, and the Pac-Man craze had mostly subsided. What
was a toy company like Kenner to do? The next best thing to Pac-Man at
this point was to hop onto a multicolored flying disc with Q*Bert.
The D. Gottlieb Co. video game was an almost instant hit because of its
unique game play and an extremely marketable cast of characters. CBS rushed a
Q*Bert cartoon onto the air, and Q*Bert merchandise began to hit
the store shelves.
Kenner won the toy license for the celebrity noser, and produced everything
from plush Q*Berts of varying sizes (complete with squeaky noses) to
smaller PVC figures and wind-up hopping Q*Berts. (Incidentally, if
anyone has any of the Q*Bert PVC figures they'd like to get rid of, feel
perfectly free to get in touch with me.)
At the same time, Q*Bert appeared in home video game format on
everything from the Atari 2600 to LCD game
watches, and even a board game from Parker Brothers. Parker Brothers also
turned out a nice tabletop, LED-screen Q*Bert electronic game in a style
somewhat similar to Coleco's tabletop arcade games.
Sadly for would-be Q*Bert collectors, there wasn't much of a
collection of merchandise related to their favorite game. The video game
industry - primarily the home console market, though it also had a seismic
effect in the arcade game sector - suffered a massive collapse on Wall Street,
entire companies shut down (including Gottlieb, which was absorbed by Coca-Cola
and then by Columbia Pictures), and the licensing industry turned a very cold
shoulder toward the once-hot video game properties.
It's almost enough to make fans of the fellow with the large orange proboscis
say "@!#?@!."
The front and back of the wind-up Q*Bert blister card
