Mattel Electronics shorts out

IntellivisionThe video game division of #1 toy maker Mattel closes its doors immediately after the parent company announces that it lost well over $300,000,000 over the course of 1983, with all of thoses losses occurring within its video game business. The remaining stock of Mattel’s Intellivision video game system and its software are liquidated, and the entire electronics division is laid off. The popularity of its Masters Of The Universe toys and perennial favorites such as Hot Wheels and Barbie are barely enough to keep the entire company out of bankruptcy court.

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