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Gaming Serious Stuff

Work the room

That first time I went to Classic Gaming Expo was quite something. I had won, in a contest on the Digital Press forum, a pass to attend the alumni dinner held the night before the opening of the show proper. This event was a closed-doors event where the game designers, programmers and executives got to mingle and have a bite to eat and a few drinks without the pressure of the paying guests who’d be asking, the next day, “what was it like when…” questions that they probably get asked every year. Me, I was neither a game designer nor a programmer. I had, in fact, played Atari today, but I hadn’t worked there. I liked to think of myself as a historian and a game journalist at best, but definitely felt out of my depth. To my mind, this meant one thing: sit back, shut up, soak it all up and remember it. Listen, don’t interject. This ain’t your party, but you got in anyway, just relax and enjoy like you belong there. In short, it’s advice I’ve given to my kids as they grow up: it’s not all about you.

Well, that’s what I thought going in anyway. Some of the show’s honored guests graced us with their presence on the forums and we were already acquainted in an internet kind of way. I was almost immediately greeted by ex-Apple-and-Atari programmer Steve Woita, who is a bundle of almost-zen-like friendly in a Hawaiian shirt, and he immediately introduced me to Keith Robinson, president of Intellivision Productions. Keith and his cohorts – the “Blue Sky Rangers” – had been the original programmers for the Intellivision game console in the ’80s, and when Mattel Electronics dropped the video game business like the hot potato fad they thought it was, Keith bought the rights to the software, the hardware, and the name. It has to be pointed out what a unique situation this was: the Atari that releases games now is neither the Atari that Nolan Bushnell and Ted Dabney started in Ted’s guest room, nor is it the boom-years giant that it became after Warner Bros. bought it from Nolan. Modern Atari is an intellectual property holding company that scooped up the remains of 1980s Atari at fire-sale clearance prices. Same with the current holders of the Colecovision name and IP. These IP portfolios have changed hands many a time. Intellivision Productions, though? That was always the same bunch of people who had made the games in the first place. And at the center of that web, as its organizing force and its public face, was Keith Robinson.

Keith Robinson
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