Story: Industry insiders trace the two rival attempts to create the “fifth network” of the 1990s – Warner Brothers’ WB network and the United Paramount Network, from the earliest discussions of starting them through their mutual decline and merger into the 21st century CW network. Spoiler: neither of the networks, only a handful of the networks’ shows, and only some of their executives’ careers, make it out of the story alive.
Review: As a promo writer/producer at two UPN stations in the 1990s – one in Arkansas, one in Wisconsin – it was my job to try to make all of the network’s shows look good to our audience, as best I could, with the material the network made available to us. It wasn’t easy. UPN was a schizophrenic beast: hip, urban humor one night, sci-fi the next night. And when the network suddenly claimed all five weeknights for its fall 1998 season, that wild spread of shows and genres got even wilder. I always wanted to know: how did those decisions get made, who made them, and why did the promotional push for that…diverse (trying to be charitable there)…1998 season seem to evaporate as soon as the shows premiered?
Written by WB programming executive Suzanne Daniels and Daily Variety reporter Cynthia Littleton (likely drawing from her own coverage of UPN), Season Finale answers that question and many more. […]