The Empire Strikes Cash

The Empire Strikes BackIn contrast to 1977, where no toy licensee had a lock on the right to make Star Wars toys until weeks after the movie’s premiere, Kenner rolls out the first toys for The Empire Strikes Back nearly a month ahead of the movie; kids (and their long-suffering parents) make the first wave of figures an immediate sell-out, despite not knowing anything about the movie’s plotline.

More about Kenner Star Wars Toys in ToyBox