For the first time in the history of American TV, an announcer is heard over the closing credits of a network TV program, reassuring viewers that the show (in this case, Star Trek) has been picked up for a second season – and making a direct request that the series’ ardent fans bring their concentrated letter-writing campaign to an end. That campaign has actually been secretly organized by Gene Roddenberry with the help of several prominent SF writers and Star Trek fan Bjo Trimble.
