12 Aug 1999 @ 8:05 PM 

UPN 32 SpecialThis campaign launched the fall 1999 season by “upgrading” UPN 32 to the new and improved UPN 32 v2.0! The Windows-inspired interface was an actual still of the new UPN 32 web site, which I designed and programmed in tandem with the on-air campaign to ensure that what you saw on the screen was what you saw online. At this point, it had been decided that UPN 32’s web site was an absolutely critical part of its success, especially since its audience seemed to be an increasing number of followers of “cult following” shows such as Star Trek: Voyager, The Simpsons, Dilbert, and so forth. As you can see from the selection of stills above, the Windows motif was adaptable for any occasion, with “warning”-style windows popping up to inform viewers of special presentations, new episodes, and so forth. The “loading bar” window filled up over the course of each four-second legal ID to give the impression that the following show was being “loaded”; for live events, such as the UPN 32 High School Football Showdown, the program was said to be “streaming.” (At sign-off, another Windows spoof appeared: “It is now safe to turn off your TV.”) Graphics were created on a PC with Paint Shop Pro v5.3, and were imported into the Mac-based Avid Media Composer to be composited and animated. (You’d be surprised how many layers of different elements are on screen with each of the above IDs.) Anachronistically enough, I provided a little bit of a recognition factor by UPN 32 Specialusing sound effects from several old video games. The resulting collision of vaguely familiar sounds was actually very amusing.

I felt the Windows campaign was ahead of the curve, and really in sync with the public’s appetite for all things internet, and so did the promotions manager at the time. However, it’s worth pointing out that the management and promotions regime that took over after both my supervisor and I left dismantled the Windows campaign quickly, so it’s just possible that I may have been too far ahead.

Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 26 Jun 2006 @ 09 29 PM

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 29 Jun 1999 @ 8:18 PM 
Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 26 Jun 2006 @ 09 30 PM

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 29 Apr 1999 @ 8:07 PM 
Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 21 Jan 2009 @ 01 07 PM

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 18 Apr 1999 @ 8:11 PM 
Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 17 Oct 2006 @ 12 49 AM

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 02 Dec 1998 @ 8:16 PM 
Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 26 Jun 2006 @ 09 31 PM

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 12 Sep 1997 @ 8:19 PM 
Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 26 Jun 2006 @ 09 31 PM

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