Inflammatory Breast Cancer
With this spot, I had a specific look in mind, namely all those high-tech medical spots that ABC produces for its own news shows like 20/20. Really, footage-wise, we were a bit poor on this one since the story was still being shot - we’ve had that breast cancer animation and those same two shots of doctors looking at mammograms for years now - though I tried to disguise that fact by dropping some animated elements in there (which were actually distributed by ABC to their affiliates for use in their initial 2003 coverage of the Iraq war). I was fairly pleased with how this one turned out.
