Hypnosis
Hypnosis! It’s fun and all the kids are doing it. Hopefully you actually get that from this spot; this is a case where the sound isn’t the most thrilling stuff in the world, so there are gobs of visual elements thrown in to help sell it. Since hypnosis is what it’s about, I felt safe getting a little bit “trippy” on this one - perhaps too trippy? You be the judge. The Avid repeatedly crumbled under the layers and layers of effects here, so by the time it was done, I had christened this unwieldly monster the “Hypnopotamus.” It seemed fitting somehow.
