Finding Your Lost Pet
This one’s for a fairly straightforward sweeps story about the pros and cons of tattooing and microchipping pets to help recover them if they wander away from home. Luckily, this story was already shot by the time I got to the promo, so we actually have footage of someone scanning a cat for a microchip. There’s only one bit of stock footage in the entire promo, and that’s the insanely cute gaggle of puppies seen toward the end of the promo. Even the nat sound comes from the video shot for the story (and if you can’t break anyone’s heart with that whimpering puppy, you’re clearly not even trying).
