Breast Cancer: Advance Warning
Though it reuses quite a few staples of my “medical promo style,” this promo benefits from some unusually strong - and unusually local - sound. It’s become our “house style” of late to stick to a standard set of Helvetica typefaces, but for this spot I wanted to go “out there” a bit and make it look like more of an event promo. The animation that shows up in the letterbox and the end tag is an ABC News breast cancer animation dating back to 2000, which I’ve used numerous times (remember the “Fat Virus” spot?).
