Sports Image
One of the first orders of business going into November sweeps was the creation of some new image promotion to replace some recently-retired spots. It had been quite a while since we promoted our sports team, and the arrival of new sports director Mark Lericos seemed like an opportune time to do so. It also helped to get Mark’s face and name in front of the audience. I recycled some elements of the sports open I had produced a few months ago, adding the three sports guys’ bluescreen shots that were originally shot for the various iterations of the news open itself.
