Trashing Your Identity

Added to TV Promos, KHBS / KHOG by Earl Friday May 20, 2005

Trashing Your IdentityFor the second year running, the station teamed up with a local document shredding service to sponsor a “public shredding day,” which was teased heavily by a week of stories on the subject of identity theft and how to prevent it. My favorite promo from that week was this nice little shocker story about how personal information could be recovered, with virtually no effort, from the dumpster of city and state offices, such as the courthouse. The treatment was fairly straightforward in post, and I still get a chuckle from the still below - you won’t believe what reporter Mike McCormick found! He found himself in an early 80s music video, by the look of it!

Oh, and all the documents shown in the story had to be blurred. How I made it through May sweeps this year without picking up a drinking habit is almost inexplicable.

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