Seniors Driving Drunk
Following right on the heels of the park story was yet another ride-along-with-the-cops piece, this time about the rising frequency of elderly drivers hitting the road under the influence in a local town noted for being a retirement community. In a way, this was a more interesting story, but it presented many of the same problems - again, before you can even begin putting together the spot proper, you have to animate blurs over the faces of the drivers being stopped (not all of whom were even remotely drunk). To speed things along, I tried to make my life a little easier by adding other obscuring elements to the video, including duplicating each shot in a fuzzy, slightly-zoomed-in form to give it a dreamy look. It also helped that the graphics I designed for this spot took the form of huge, colorful banners that would cover quite a bit of real estate on the screen.
