Christmas Toy Test 2001
It seemed like a tradition in the making, the annual Toy Test story with a poetic promo to match. The first year, it was just serendipity - I came up with a rhyming promo in about fifteen minutes and it was approved. This time, there was more process and more pressure involved: was I going to do another poem? Would this become an annual thing? Could I work some soundbytes into the rhyme? Lots of examination this time around - though I must say I did like the end result better. I was a bit surprised I was allowed to have little floating question marks pop up over anchor Megan McHale’s head in the promo, because that’s the sort of thing that some people within the company tend to over-analyze and ask “So, are you saying she’s clueless? Do we want to say that one of our anchors is clueless?”, etc.; I was pleased it stayed purely for comic effect. Sadly, this is the last time to date that we’ve done the annual Toy Test, so I haven’t gotten to write another poem or push the boundaries any further.
