A Special Love

Added to TV Promos, KHBS / KHOG by Earl Wednesday February 14, 2001

Special LoveLike last August’s “Fighting For His Life,” this was a promo whose source material was so touching that it would have required serious effort to misfire. The entire spot was done in an Avid-created soft focus look, a memory-intensive but very nice-looking process I devised by laying an image on top of itself, and defocusing and 50% ghosting the second layer to achieve a bit of a “glow” around the original image’s sharp edges.

Cyber Cops

Added to TV Promos, KHBS / KHOG by Earl Friday February 9, 2001

Cyber CopHey, if it works everywhere else I’ve ever worked, why not recycle an old concept again? The tried-and-true Windows lookalike scheme popped up for a return engagement in February sweeps for this unusual promo, which featured no voice-over. Instead, the sound of my (somewhat fast) typing set the rhythm for an entire 30-second promo whose script appeared on a computer monitor one letter at a time. This was a bear to edit, even on the Avid. It took almost three nights to complete. For an encore, I produced an accompanying graphic segment for the story itself, in which anchor Donna Bragg started out full-screen, and then shrank back into the computer monitor, and wiped to graphics. By this point, it was fairly simple - but the news department was really jazzed by it.

KHBS spots are © 2000-2006 Hearst-Argyle Television, Inc. / WACY spots are © 1997-1999 Ace TV, Inc.
KPBI / KFDF spots are © 1993-1997 Pharis Broadcasting, Inc. / KLSZ radio spots are © 1992-1993 LKR Communications
This material appears as part of an archive of the professional history of Earl Green, and no profit is derived from its appearance here.