The Royal Flush
How would you handle a promo about shopping around for a new toilet bowl? Does it call for a gritty, spy-thriller music bed, and dark, moodily-lit shots of potentially perilous potties? Heck no! If you’re anything like me, you play it for laughs and drench it with cheesy cartoon music. I rather liked this approach, and it did get a lot of people’s attention…but to put it mildly, let’s just say that the management didn’t necessarily appreciate the humorous approach. (Let’s not even get into the following night’s Consumer Beat package on choosing the best toilet paper.)
