40/29 Tracks The Storm
This promoted a special package during one of our newscasts which was essentially a big behind-the-scenes tour of our weather cave (the weather crew is happy to have moved into much more spacious quarters since then) and a tease about an upcoming weather pager service being sponsored by the station. This promo again had a great music bed, and a ton of fast cuts in time to the rhythm (and some excellent footage from the package shot by photog Mike Hall). Each super seen during the promo was accompanied by a 50% ghosted, de-focused, and slowly-expanding-while-fading duplicate of itself, creating a kind of “shockwave” effect.
