:: Earl Green - Freelance Television Writer / Producer ::

There’s nothing quite like shamelessly hurling oneself onto a passing bandwagon which you know will get attention. In March and April, leading into the May 1999 sweeps, UPN 32 launched the Legends campaign, which consisted of a series of spoofs and homages of the immensely popular Star Wars: Episode I theatrical trailer. The Legends promos were essentially clip promos boosted by an able assist from our in-house voice, Randy Moreau, and references reinforcing the Star Wars connection (i.e. graphics over black stating “Every generation has a legend,” “Every journey has a first step,” etc.). This worked especially well with a campaign building up to the late May series finale of Star Trek: Deep Space Nine, so much so that a few viewers actually called the station requesting copies of the promo. In contrast, the Simpsons promo speaks of a boy with the power to change the universe…but he’s not here right now, so let us introduce you to Bart! Again, graphics were created on a PC with Paint Shop Pro v5.3 and imported into the Media Composer for compositing and animation.