12 Sep 1997 @ 8:19 PM 

Prime Time InvasionWhen I arrived at WACY, it was so obviously top-heavy with syndicated science fiction and action shows (i.e. Xena, Deep Space Nine, Earth: Final Conflict, Babylon 5, Team Knight Rider, etc.) that I was stunned to discover that they weren’t milking it for all it was worth. Just prior to the fall launch, I created the “Prime Time Invasion” concept, which would feature IDs, promo tags and interstitials, grouping all of these shows together – including at least one night on UPN prime time programming, which only extended to Wednesday nights at the time – in a single package. And for the first time, it was nice to have some backup instead of running around like crazy trying to do Prime Time Invasioneverything myself: Jody Frase provided some cool graphics, and the Invasion tags and IDs were all graced with the thunderingly threatening voice of Bill Lumay.

Our ratings rose dramatically in November, and UPN 32 was one of UPN’s top ten stations in growth from the November 1997 to November 1998 sweeps. I think this means it worked.

Tags Categories: TV Promos, WACY UPN 32 Posted By: Earl
Last Edit: 26 Jun 2006 @ 09 31 PM

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