UPN 32 On The UP N UP
UPN 32 is on the UP ‘N’ UP. At least that was the idea behind this summer image campaign, which served us well into the early fall. The graphics were fairly simple, but the charm of the campaign was in the rapid-fire editing to the hip-hop beat of the music bed, incorporating footage from just about every show the station carried. I submitted this idea to UPN’s affiliate promo workshop and didn’t get much of a response! The music bed and editing style also carried over to a new series of legal IDs and promo tags, creating an overall branding which stayed with the station for quite a while.
