:: Earl Green - Freelance Television Writer / Producer ::

UPN 32 is on the UP ‘N’ UP. At least that was the idea behind this summer image campaign, which served us well into the early fall. The graphics were fairly simple, but the charm of the campaign was in the rapid-fire editing to the hip-hop beat of the music bed, incorporating footage from just about every show the station carried. I submitted this idea to UPN’s affiliate promo workshop and didn’t get much of a response! The music bed and editing style also carried over to a new series of legal IDs and promo tags, creating an overall branding which stayed with the station for quite a while.

The Huddle, KFDF’s flagship local show, turned out to be such a success that management decided to move the show over to Fox 46 and expand it to a full hour. The KPBI launch campaign for The Huddle was virtually identical to the original spot that launched the show on KFDF, though the new version was a little bit slicker. There was also a little bit of an in-joke on my part, just to see if viewers were watching - for about 20 frames (two thirds of a second), the dictionary definition of “huddle” was shown between show clips. A few people did actually catch it.