No one expects the Spanish Inquisition to hawk a local discount warehouse store! This one was about as crazy as the Bud’s Warehouse Outlet spots got; I honestly don’t remember if there was some discussion about reining in the craziness, but everything after this seemed much more subdued.
Another funny Bud’s spot, I think this one caused a little bit of confusion - apparently they thought they were going to be getting “Robin Leach” every time. It’s all worth it just to hear about the huuuuuge savings, though. After this, I think everyone involved “got it” even more. The one thing I hadn’t really considered going into this was just how many character/celebrity voices I could actually do.
In late ‘92/early ‘93, we had a sales account rep arrive at KLSZ who finally “got” that you could do funny spots and still sell product. She landed an account with Bud’s Warehouse Outlet, sort of a bargain-basement Sam’s located very close to the station itself, and they wanted a weekly update to their spot - and they wanted it to be funny. For the first time in ages, I found myself reaching into my bag of character voices and cheesy impersonations, and it kinda clicked.
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KHBS spots are © 2000-2006 Hearst-Argyle Television, Inc. / WACY spots are © 1997-1999 Ace TV, Inc.
KPBI / KFDF spots are © 1993-1997 Pharis Broadcasting, Inc. / KLSZ radio spots are © 1992-1993 LKR Communications
This material appears as part of an archive of the professional history of Earl Green, and no profit is derived from its appearance here.