Released in the summer of 1999 around July, the fourth wave of Episode I action figures included some long-awaited characters, as well some dramatic improvements on characters who had already been released. Read More
Hasbro found itself in dire straits in 2000. Having milked Phantom Menace for dozens of characters (and almost as many duplicates of existing characters, only in slightly different costumes or specialized poses), the toymaker found that many of the Phantom Menace figures were still warming the pegs in retail stores across the country. Fans were railing against the higher price caused by the infamous CommTech chips, and complaining about the repeats of many characters. Read More
Unless you were personally besieged on the planet Naboo on May 3, 1999, you know where everyone went at midnight. They went to department stores and toy stores across America to try to pick these puppies up.
Waves one through three were released simultaneously, and huge numbers of the toys were produced. Collectors who bemoaned the fact that they hadn’t kept their original Star Wars figures in the original packing in the 1970s now bought about half a dozen of each – unless, of course, they were attempting to clean out one of the more conscientious retailers who limited quantities out of fairness. Scalpers abounded during the first few weeks, with Darth Maul prized particularly because the figure was initially shortpacked. Poor Jar Jar, on the other hand, warmed the pegs in many a store for quite a long time, with the character already suffering from a premature fan backlash. Read More