As previously seen in ToyBox, Kenner hoped they were latching on the next big thing in the world of post-Star Wars toys when they landed the license for the Q*Bert video game characters. […]
The year was 1983. The Star Wars franchise was winding down, and the Pac-Man craze had mostly subsided. What was a toy company like Kenner to do? The next best thing to Pac-Man at this point was to hop onto a multicolored flying disc with Q*Bert.
The D. Gottlieb Co. video game was an almost instant hit because of its unique game play and an extremely marketable cast of characters. CBS rushed a Q*Bert cartoon onto the air, and Q*Bert merchandise began to hit the store shelves. […]