Inside Radio’s Outsourcing Movement: ‘Voice-Tracking’ DJs Are Working Faster for Less
With radio giants taking a hit during the pandemic, companies like iHeartMedia and Entercom have increasingly turned to outsourced DJ talent to lower costs.
By the time you read this today, Rachel Marisay will have already reported the weather to radio listeners in Stockton, California, discussed the latest Packers game in Green Bay, Wisconsin, given away Country Oven meals in Salt Lake City and, if you’re lucky, portrayed a sex kitten called Tawny on a rock station (or two) somewhere in the U.S. — all from her home studio in Austin with her 11-year-old daughter across the glass in the next room. “It’s like a big ‘Saturday Night Live’ skit. I get to be an actress every day in all different formats,” says the 50-year-old broadcast veteran. “You just play up the character you need to be.”
“All parts should go together without forcing. You must remember that the parts you are reassembling were disassembled by you. Therefore, if you can’t get them together again, there must be a reason. By all means, do not use a hammer.” —IBM Manual, 1925