The 2010s were a veritable golden age of opening credits in television Game of Thrones helped drive a wave of cinematic quality in main title sequences
The era of peak TV has brought with it a veritable Golden Age of distinctive, innovative main title sequences. So much so, in fact, that there is an entire website, The Art of the Title, devoted to this burgeoning art form, featuring in-depth interviews with the creative people behind all those stunning title sequences. (Fair warning: it’s way too easy to lose yourself down the rabbit hole on that site.)
We made a list of our favorite opening credits over the last decade and quickly noticed that two production houses in particular dominated our selections: Imaginary Forces—which produced the main titles for Counterpart, Stranger Things, and Jessica Jones, among others—and Elastic, the creative minds behind the title sequences for Halt and Catch Fire, Masters of Sex, Game of Thrones, and so forth. Along with Prologue (Star Trek: Discovery, Elementary), it’s fair to say that these houses have played a major role in shaping the art form over the last ten years.
“All parts should go together without forcing. You must remember that the parts you are reassembling were disassembled by you. Therefore, if you can’t get them together again, there must be a reason. By all means, do not use a hammer.” —IBM Manual, 1925