Are kids actually buying these things anymore? The latest Star Wars figures aren’t moving at all in my store. Pretty much anything Star Wars is dead on the shelf.
Toys have trends, and it seems there’s not very much demand for action figures at the moment. Seems like the only people buying them are doing so for collecting purposes. Kids don’t want to play with figures while using their imaginations, they have phones and tablets that keep them captivated all the time.