Most Disney+ Subscribers Say They Plan to Cancel Cable TV, AT&T TV Now, PlayStation Vue, Netflix, Etc
This week, UBS released a new study looking at Americans who plan to get Disney+. According to the survey, 57% of all Americans who plan to get Disney+ also plan to cancel some other service. The service that is most likely to get canceled is a live TV service like cable TV, AT&T TV NOW, PlayStation Vue, or Sling TV.
I think I detect the influence of CBS All Access here:
Disney+ is hoping to push back against being dropped by releasing shows weekly instead of all at once. This way subscribers can’t subscribe for a single month and binge watch a show as soon as it comes out.
I really do think this is a much smarter strategy than the “season dump” that Netflix introduced to the streaming landscape.
I know when Star Trek: Discovery started, there were quite a few “why don’t they dump the whole season?” voices in the crowd, to whom my reply was, “Can you imagine if they had dumped the entire third season of Babylon 5 in one day?” Or Lost, for that matter, since quite a few younger folk would quizzically ask “What is this…Babylon 5?” You generate buzz by giving people something to talk about until the next week.