Jacksonville TV Station Owner Fined For Airing Jaguars Ad With Bogus “Emergency Broadcast Transmission”
Imagine sitting around your Florida home in August, just as hurricane season is swinging into high gear, when your TV suddenly starts making a familiar alert sound, declaring “This is not a test. This is an emergency broadcast transmission.” Then you look up at the screen and see it’s just an ad for the Jacksonville Jaguars. Not only is this a bad idea for a TV commercial; it’s also against the law.
More precisely, to “knowingly utter or transmit.. any false or fraudulent signal of distress” is a violation of Section 325(a) of the Communications Act.