Nintendo launches a portable video game system with interchangeably cartrdiges, the Game Boy, in North America. Though many industry insiders predict a short life for the handheld game thanks to its ability to quickly drain its batteries and its black & white LCD display, the game included with each Game Boy – the incredibly popular puzzle game Tetris – becomes a selling point in itself. With a price tag of around $100, the entire million-unit allotment of Game Boys shipped to American stores sells out in under two months.
