Fairchild rebrands its pioneering Video Entertainment System console as the much more memorable Fairchild Channel F. This is the name by which the console will be most commonly known in the future, and a name which it retains even after Fairchild sells its inventory and interest in Channel F to electronic toolmaker Zircon in 1979. Many later historical accounts associate the Channel F rebranding with competition and market confusion from Atari’s Video Computer System, but in fact the VCS won’t debut until much later in the year.
