In Santa Clara, California, Atari is formed by Nolan Bushnell and Ted Dabney. The company is initially part of Bushnell’s desire to continue competing in the coin-operated game market, where he believes video games can take part of the market share from pinball, but consumer products are not far from Bushnell’s mind either: two weeks before Atari’s incorporation, he attends a Magnavox product fair and gets a first-hand look at the first home video game console.
